MOTB 2025: RAHAL X SALMAN COLLECTIVE

Etisalat MOTB during the Dubai Shopping Festival was more than just an event—it was a platform where creativity, culture, and innovation came together in an immersive experience. For SALMAN COLLECTIVE, this collaboration with Rahal was an opportunity to push the boundaries of storytelling through design, bringing to life a concept that seamlessly blended retro aesthetics with nomadic Middle Eastern influences.

Crafting an Experience Through Design

From the very beginning, the vision for this collaboration was clear: to create an environment that was not only visually striking but deeply resonant with visitors. The design reflected a journey—a space that invited people to step into a story, where every detail, from textures to color palettes, spoke to the fusion of past and present. The setup was more than just a booth; it was an experience that captured the spirit of exploration, nostalgia, and cultural identity.

Rahal’s Unforgettable Presence

“Rahal had an incredible showcase at Etisalat MOTB during the Dubai Shopping Festival, exceeding expectations and solidifying its presence in the market. The retro-meets-nomadic Middle Eastern theme captivated visitors, driving significant foot traffic and boosting brand awareness. The collaboration provided a unique platform to connect with a diverse audience, resulting in a surge of positive feedback and increased demand for the newly launched collection. This experience not only enhanced Rahal's visibility but also contributed to its growth by fostering valuable connections and positioning the brand as a key player in the local creative scene.”

Rahal’s impact at the event was undeniable. The carefully curated design and storytelling elements elevated the brand’s presence, turning the space into a hub of interaction, conversation, and discovery. The overwhelming engagement from visitors reinforced the power of design in creating connections that go beyond aesthetics.

A Milestone for SALMAN COLLECTIVE

For SALMAN COLLECTIVE, this collaboration was a testament to the impact of thoughtful design. As a creative designer, bringing this vision to life was a deeply rewarding experience. Seeing visitors engage with the space, immerse themselves in the narrative, and connect with the brand on a personal level highlighted the importance of design in shaping experiences.

This milestone has fueled even greater ambition to explore, innovate, and create designs that leave a lasting impression. It was not just about presenting a concept but about crafting an environment that resonated with people, making them feel part of the story.

Looking Ahead

MOTB 2025 was just the beginning. This experience has set the stage for future projects that challenge conventional design narratives and embrace new creative possibilities. SALMAN Collective remains dedicated to pushing boundaries, collaborating with brands that share a vision for authentic storytelling, and continuously evolving in the ever-changing world of design.

Thank you to everyone who visited, engaged, and supported this journey. Here’s to more collaborations, more stories, and more unforgettable experiences ahead!

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